15 Storybook Swiss Villages You Must Visit

a large house with a red roof in the middle of a lush green field
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The majestic snow-capped mountains and lush green valleys of Switzerland hide perhaps its most lovely attraction. The Playground of Europe may be known for its glorious ski slopes, but the pastoral villages will take your breath away. These villages showcase authentic Swiss culture and charm. Beyond the iconic flower-filled window planters and traditional timber-framed houses, each village has its own unique story to tell. Check out these storybook Swiss villages you must visit!

Lauterbrunnen

swiss mountains in the background
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What could possibly add to the beauty of the Swiss landscape more than cascading waterfalls? Lauterbrunnen (literally translated as “many fountains”)has 72 waterfalls scattered throughout its valley. The surrounding village is the prototype of small Swiss towns with chalet-style buildings and colorful alpine meadows. Lauterbrunnen has to be on your bucket list.

Zermatt

view of houses and zermatt
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Nothing says Switzerland more than a cute village nestled in the valley in the shadow of the Matterhorn. The sight is incomparable when the town is lit up at night. While Zermatt is known for skiing, its cuisine is also noteworthy. Due to the proximity to Italy, the dishes served in Zermatt have an elevated, international flare.

Gruyères

a narrow cobblestone street with yellow flowers in front of buildings
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As the name implies, Gruyères is a foodie’s dream destination. This picture-perfect village is best known for its cheese and chocolate, making it a delicious choice for a visit. After the chocolate and cheese tasting, check out the cobblestone streets, soft rolling hills, and the medieval Gruyères Castle.

Gstaad

view of villages and mountains with snow on top
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If you want to take an exclusive, celebrity-style vacation, go to the village of Gstaad. The mountain resort has hosted many famous guests and is power-packed with luxury and opulence. Although it offers state-of-the-art sports facilities, you will still find Gstaad to be a traditional fairytale village with a very charming ambiance.