Merchants Also Got Rich During the Gold Rush
People who discovered gold during the rush did get rich in many cases. However, the sure way to make money during this time period was to sell merchandise such as mining supplies to the miners. Sam Brannan was one such merchant. He bought up a bunch of food and mining supplies. Then he traveled to San Francisco to spread the word of the discovery of gold. His idea worked. Not only did he bring around 4,000 miners to the area, he also made his own fortune without ever mining an ounce of gold.