40 Most Underrated Cultural Festivals Around the World
Most travelers make the same mistake. They follow the crowds to the world’s most popular festivals—Oktoberfest, Rio Carnival, and Coachella—while missing out on some of the most extraordinary cultural experiences on the planet. Want something different?
What if you could witness fire-breathing dragons in Spain, a sky full of glowing lanterns in Thailand, or an eerie parade of masked spirits in Bulgaria? These festivals aren’t just events—they’re centuries-old traditions that shape the heart and soul of their cultures.
This list has 40 underrated cultural festivals that most tourists don’t know exist—but locals celebrate with pride. Which ones will you add to your bucket list?
3rd Sunday of January – Sinulog Festival in Cebu City, Philippines
Sinulog is the Philippines’ biggest and most vibrant religious festival, honoring the Santo Niño (Child Jesus). With its lively street parades, traditional dances, and colorful costumes, the festival draws millions of visitors each year.
The dance movements mimic the flow of water, symbolizing the country’s pre-colonial roots and its deep Catholic faith. Visitors can join the city-wide revelry, witness grand processions, and experience the electrifying energy of this uniquely Filipino celebration.
February 8 – Thaipusam Festival in Batu Caves, Malaysia
Thaipusam is a Hindu festival dedicated to Lord Murugan, celebrated with intense acts of devotion. Devotees undertake pilgrimages, often carrying kavadis—ornate structures attached to the body through piercings—to seek blessings or fulfill vows. The festival’s name combines the Tamil month “
Thai” and the star “Pusam,” under which it is observed. Witnessing Thaipusam offers a profound insight into the depths of religious fervor and cultural traditions.
The sight of devotees in trance-like states, accompanied by rhythmic drumming and chanting, creates an atmosphere that’s both intense and captivating.
February 5 – Sapporo Snow Festival in Sapporo, Japan
Every February, Sapporo transforms into a winter wonderland during its renowned Snow Festival. The event showcases hundreds of snow and ice sculptures, ranging from intricate artworks to massive structures replicating famous landmarks.
The festival began in 1950, initiated by local high school students, and has since grown into an international attraction. Beyond the breathtaking sculptures, visitors can enjoy snow slides, ice bars, and nighttime illuminations.
The festival also offers a taste of Hokkaido’s culinary delights, from steaming bowls of ramen to fresh seafood, making it a feast for both the eyes and the palate.
February 21 – Tsagaan Sar FestivalAcross Mongolia
Tsagaan Sar, or “White Moon,” is Mongolia’s Lunar New Year celebration, marking the end of winter and the arrival of spring. Families gather to honor ancestors, exchange gifts, and share traditional meals, including buuz (steamed dumplings) and airag (fermented mare’s milk). The festival reflects Mongolia’s nomadic heritage and deep-rooted customs. Participating in Tsagaan Sar offers an authentic glimpse into Mongolian hospitality and traditions. Visitors can experience ger (yurt) visits, traditional games, and the warmth of a culture that deeply values family and community bonds. (Date varies based on the lunar calendar)