If I’m Going to Shop Anywhere I’ve Traveled To, It’s Morocco

Shopping in the Marrakech Medina
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As a full-time traveler, there are only a few places that truly make me want to shop. Most of the time I stick to my usual souvenirs like postcards, an occasional scarf, or a small trinket that fits easily in my backpack.

But after spending a few months in Morocco, I’ve realized that if there’s one country I would come back to with an empty suitcase just to fill it, it would be Morocco.

There’s something about this place that makes shopping feel like an experience rather than a transaction. From the colorful markets to the handmade crafts, every item tells a story, and it’s hard not to be drawn in by it all.

Why Morocco Is the One Place I’d Bring an Empty Suitcase

Jemaa el-Fnaa is a square and market place in Marrakesh's medina quarter (old city). It remains the main square of Marrakesh.
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If you’re planning to come to Morocco, I highly recommend leaving plenty of space in your luggage for all the souvenirs you might want to bring home. There are so many beautiful things to choose from, whether you’re interested in unique household items, traditional crafts, or vibrant clothing.

It’s truly a shopper’s paradise, especially in the larger cities like Fes and Marrakesh, where the markets seem endless and every corner reveals something new to admire.

A Country Built on Artistry: The Beauty of Traditional Craftsmanship

Vibrant colourful handmade tin lamps on medina market
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Morocco has such a strong culture of artistry and craftsmanship, and you can really see it everywhere you go. Across the country, you’ll find the most beautiful pieces of art and souvenirs, and it’s amazing to see how much time and effort goes into every single one.

What’s so special about Morocco is that so many artists still use traditional methods to create their work.

Watching Morocco’s Craft Masters at Work

Leather tanneries in Fes.
Olivia Franzman

In cities like Fes, you can visit the leather tanneries and actually watch the entire process of making a leather bag, belt, or jacket. It’s something that really makes you appreciate how much work goes into each piece.

You also see artists working right in the streets, shaping pottery, making shoes, painting, or carving wood by hand.

It’s all completely handmade with no machines and no production lines, just pure dedication and talent. Every piece feels original and unique, making it much more valuable to purchase while traveling through Morocco.

Moroccan Souvenirs Feel Endless: A Look at What You Can Buy

Narrow street in medina of Marrakech full of shops with souvenirs
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In Morocco, there are so many different things you can buy that it honestly feels endless. Everywhere you look, there’s something beautiful or unique that catches your attention, whether it’s hanging in a tiny shop or displayed in a busy market.

I’m going to talk about a few of the main types of souvenirs that are especially popular, but there’s truly so much more out there than I could ever fit into one list.

These are just some of the things that stood out to me the most and the ones I would definitely come back for or buy next time when I have more room in my bag.