Top 14 Most Touristed Cities in Europe

a person in a hat and yellow skirt is looking at their phone in front of a building in munich, germany
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Europe, a continent steeped in history, culture, and romance, beckons travelers from every corner of the globe. Its cities, a harmonious blend of old-world charm and modern vibrancy, stand as testaments to centuries of human ingenuity and creativity. From the iconic Eiffel Tower illuminating the Parisian skyline to the enchanting canals of Venice, Europe’s urban landscapes are a feast for the senses. Join us as we embark on a virtual journey through 14 of the continent’s most beloved cities, where history, art, and culture intertwine to create unforgettable experiences.

London, United Kingdom

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 SCStock from Getty Images

London, a global icon, has captivated travelers for centuries. Its magnetic pull lies in its unparalleled blend of history, culture, and modernity. From the iconic Big Ben and Buckingham Palace to the vibrant West End and cutting-edge art scene, London offers an endless array of experiences. With world-class museums, delectable cuisine, and a dynamic atmosphere, it’s no wonder this city remains a top choice for explorers worldwide.

Annual Visitors: 20.3 million international visitors

Best Area to Stay: Hotels in London City Centre

Top Visited Attraction: The British Museum

Paris, France

a person posing in front of the louvre museum in paris, france
Rubén Chase

The ideal city of romance, art, and culture, Paris has enchanted hearts for centuries. Its iconic landmarks, from the Eiffel Tower to the Louvre Museum, are instantly recognizable worldwide. Beyond the famous sights, the City of Lights offers a myriad of charming neighborhoods, hidden courtyards, and delectable cuisine. Strolling along the Seine River, indulging in a croissant at a quaint café, or losing yourself in the Louvre’s vast art collection are just a few of the unforgettable experiences that await you in this enchanting city.

Annual Visitors: Approximately 50 million

Best Area to Stay: St. Germain de Pres district

Top Visited Attraction: Eiffel Tower

Istanbul, Turkey

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Dave Colman from Pexels

Istanbul, a captivating municipality straddling Europe and Asia, is a must-visit for any global adventurer. Once the heart of the Byzantine and Ottoman empires, this historic city boasts a rich tapestry of cultures and architectural wonders. From the iconic Hagia Sophia and the Blue Mosque to the bustling Grand Bazaar, Istanbul offers an unforgettable blend of ancient and modern. Immerse yourself in the city’s vibrant atmosphere, savor delicious Turkish cuisine, and explore its hidden gems – Istanbul promises an experience like no other.

Annual Visitors: 20 million

Best Area to Stay: Sultanahmet

Top Visited Attraction: Blue Mosque

Rome, Italy

Colosseum in Rome at dusk, Italy
Photo by beatrice prève on Adobe Stock

Rome, the Eternal City, casts an undeniable spell on travelers from all across the globe. Its iconic landmarks, steeped in history and legend, are a testament to its enduring allure. From the grandeur of the Colosseum to the serene beauty of the Vatican, Rome offers an unparalleled cultural experience. Beyond its world-famous attractions, the city pulses with a vibrant atmosphere, offering delicious cuisine, stylish shopping, and lively nightlife. Whether you’re an art enthusiast, a history buff, or simply seeking a romantic getaway, Rome has something to enchant everyone.

Annual Visitors: 10 million

Best Area to Stay: Piazza Navona / Campo di Fiori

Top Visited Attraction: Pantheon

Santorini, Greece

Santorini island, Greece.
Photo by maglara on Adobe Stock

Santorini, a Cycladic jewel in the Aegean Sea, is a postcard that comes to life. Its iconic whitewashed buildings crowned with azure domes cling precariously to volcanic cliffs, offering breathtaking panoramas of the caldera and the Aegean’s deep blue waters. Lose yourself in the labyrinthine streets of Oia, where every corner reveals another photo-worthy scene. Indulge in fresh seafood, local wines, and unforgettable sunsets as you embrace the island’s laid-back charm. Santorini is more than just a destination; it’s an experience that will leave you breathless.

Annual Visitors: 3.5 million

Best Area to Stay: Caldera Cliff

Top Visited Attraction: Oia village

Amsterdam, Netherlands

Bicycles are parked on the side of a canal in front of buildings
tunart from Getty Images Signature

With its enchanting network of canals, iconic architecture, and vibrant culture, Amsterdam has captivated travelers for centuries. This Dutch gem effortlessly blends history with modernity, offering a unique experience for every visitor. From leisurely bike rides along the water to exploring world-class museums like the Rijksmuseum, Amsterdam promises an unforgettable adventure. While its popularity has increased crowds, the city’s charm remains undeniable. For a more serene experience, consider visiting during the off-peak season to appreciate its magic fully.

Annual Visitors: 15.1 million

Best Area to Stay: Canal Belt (Grachtengordel) or Jordaan

Top Visited Attraction: The gigantic Rijksmuseum

Barcelona, Spain

the park guell in barcelona, spain
TomasSereda from Getty Images

Barcelona is a city that casts an irresistible spell on visitors. This vibrant metropolis seamlessly blends history, culture, and modern-day excitement. Lose yourself in the enchanting labyrinth of the Gothic Quarter, where medieval charm meets bustling city life. Marvel at the architectural genius of Antoni Gaudí, whose iconic Sagrada Familia graces the skyline. And don’t forget to savor the city’s culinary delights, from mouthwatering tapas to fresh seafood. Barcelona is more than just a destination; it’s an experience that lingers long after you’ve returned home.

Annual Visitors: 31 million

Best Area to Stay: Old City

Top Visited Attraction: Park Güell

Prague, Czech Republic

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 adisa from Getty Images Pro

Prague, the crown jewel of the Czech Republic, casts an enchanting spell on visitors from around the world. With its fairytale spires, cobblestone streets, and vibrant atmosphere, the city effortlessly transports you to a bygone era. From the iconic Charles Bridge adorned with statuesque saints to the astronomical clock’s mesmerizing show, every corner reveals a new chapter of history and culture. Whether exploring the enchanting Old Town Square or indulging in delicious Czech cuisine, Prague promises an unforgettable experience that will leave you longing for a return visit.

Annual Visitors: 7.4 million

Best Area to Stay: Old Town, Staré Mesto

Top Visited Attraction: The Old Town Square

Vienna, Austria

the royal palace at dusk in vienna, austria
 TomasSereda from Getty Images

Vienna, the heart of Europe, captivates visitors with its imperial charm and rich cultural heritage. Immerse yourself in the city’s enchanting atmosphere as you wander through grand palaces, ornate churches, and charming coffeehouses. Vienna offers a wealth of architectural wonders, from the majestic Schönbrunn Palace to the iconic St. Stephen’s Cathedral. Savor the city’s musical legacy with a visit to the Vienna State Opera, and indulge in world-class cuisine while exploring the vibrant local markets. Experience the epitome of European elegance in this unforgettable city.

Annual Visitors: Over 4 million

Best Area to Stay: Central Innere Stadt district

Top Visited Attraction: Schönbrunn Palace

Milan, Italy

the duomo in milan, italy
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Beyond the iconic leaning tower of Pisa and the romantic canals of Venice lies Milan, Italy’s pulsating heart. This cosmopolitan city is a haven for fashionistas, art enthusiasts, and culture vultures alike. From the world-renowned Duomo di Milano to the high-end boutiques lining the Quadrilatero della Moda, Milan offers a unique blend of history and modernity. Immerse yourself in the city’s vibrant energy as you explore its art galleries, savor exquisite cuisine, and experience the Italian passion for life.

Annual Visitors: 8.5 million

Best Area to Stay: Centro Storico

Top Visited Attraction: Milan Cathedral

Athens, Greece

acropolis, athens, greece
Photo by Anestiev on Pixabay

Athens, the vibrant heart of Greece, is a must-visit for any traveler seeking a blend of history, culture, and modern-day excitement. As the birthplace of democracy, philosophy, and the arts, the city exudes an undeniable charm. Imagine strolling through the ancient Agora, where philosophers once pondered life’s greatest questions or marveling at the iconic Acropolis, a towering testament to human ingenuity. Beyond the historical treasures, Athens offers a dynamic contemporary scene with delicious cuisine, lively nightlife, and a warm Greek welcome.

Annual Visitors: 7.9 million

Best Area to Stay: Plaka

Top Visited Attraction: The Acropolis

Berlin, Germany

the berlin cathedral in berlin, germany
NiseriN from Getty Images Pro

Berlin, a city pulsating with energy and history, is a must-visit for any European itinerary. Once divided by the Berlin Wall, it’s now a unified metropolis brimming with creativity and culture. Explore iconic landmarks like the Brandenburg Gate and the Holocaust Memorial, delving deep into Germany’s complex past. Immerse yourself in the city’s vibrant arts scene, from world-class museums to underground music clubs. Berlin’s infectious energy and endless possibilities make it a captivating destination for travelers of all ages and interests.

Annual Visitors: 12 million

Best Area to Stay: Mitte

Top Visited Attraction: Reichstag

Venice, Italy

Gondolas sailing on a canal in venice italy
Photo by Helena Jankovičová Kováčová on Pexels

There’s a reason Venice has captured hearts for centuries. This enchanting city, built on a lagoon of islands, is a dreamlike destination. Imagine gliding through its winding canals in a gondola, the only sound the gentle lapping of water against the boat. St. Mark’s Basilica, a masterpiece of Byzantine architecture, is a must-see, its golden mosaics shimmering in the sunlight. Don’t miss the Doge’s Palace, a former seat of power that now houses stunning artwork. Venice is more than just a pretty picture; it’s an immersive experience, a symphony of history, culture, and romance.

Annual Visitors: 20 million

Best Area to Stay: Cannaregio

Top Visited Attraction: St. Mark’s Basilica

Reykjavik, Iceland

Geothermal Spa Blue Lagoon in Reykjavik, Iceland.
Photo by Blue Planet Studio on Adobe Stock

There’s something undeniably magical about Reykjavik. Iceland’s vibrant capital city perfectly blends urban calm and natural wonder. Imagine strolling along the colorful harbor, surrounded by towering mountains and the promise of adventure. This city is a haven for outdoor enthusiasts, with opportunities for whale watching, hiking, and exploring geothermal hot springs just outside its doorstep. And when the night falls, Reykjavik transforms into a lively hub of music, art, and delicious cuisine. It’s a place where you can experience the best of both worlds: the tranquility of nature and the energy of a thriving metropolis.

Annual Visitors: 1.5 million

Best Area to Stay: Downtown, near the Laugavegur shopping street

Top Visited Attraction: Þingvellir National Park

Bottom Line

person standing on the edge of a cliff overlooking the city of Dubrovnik, Croatia.
NanoStockk from Getty Images Pro

From Paris’s romantic charm to Rome’s historic grandeur, Europe’s cities are a captivating blend of old-world allure and modern vibrancy. Each destination offers a unique tapestry of culture, history, and unforgettable experiences. Whether you’re an art enthusiast, a foodie, or an adventure seeker, this diverse continent has something to offer everyone. So pack your bags, embrace the wanderlust, and prepare to create memories that will last a lifetime. With countless hidden corners and iconic landmarks waiting to be discovered, Europe promises an adventure.

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